‘’The Way It Fits’’: Omotosho Oluwabukunmi Making Clothes that Move.
The fashion world is full of talented individuals, but some leave an undeniable mark. Omotosho
Oluwabukunmi, better known by his brand “The Way It Fits” (TWIF), is one such designer. His
work isn’t just about aesthetics; it’s about creating garments that move with the wearer,
perfectly capturing their energy.
TWIF has been steadily building a reputation for quality and unique design. But his big break
came in 2020 when he designed the outfit for Afrobeats superstar Davido’s music video “One
Milli.” The video, which went on to win “Best Directed Music Video” at the 14th Headies in 2021,
featured Davido in a custom-made TWIF piece: a cowry-embedded ivory damask jacket and
trousers. The outfit’s elegance and cultural touch perfectly complemented the song’s vibe,
turning heads and putting TWIF on the map.
Davido wasn’t the only one to take notice. TWIF’s ability to create pieces that flatter and
empower has seen his designs worn by other A-list Nigerian celebrities like Falz. His dedication
to perfect fit and his understanding of how clothes can elevate a person’s presence are what
truly set her apart.
TWIF isn’t just a brand; it’s a philosophy. Omotosho Oluwabukunmi’s focus on creating clothes
that move with the wearer speaks to a deeper understanding of fashion. It’s about clothes that
become an extension of yourself, allowing you to express your confidence and individuality with
every step.
With his talent and dedication, Omotosho Oluwabukunmi, the creative force behind TWIF, is
sure to continue making waves in the Nigerian fashion scene and beyond.
